La Côte d’Ivoire a adopté la loi n°2013-450 du 19 juin 2013 sur la protection des données personnelles afin de répondre aux exigences de la transformation numérique.
L’article 1er de cette loi définit les données à caractère personnel comme étant « toute information de quelque nature qu’elle soit et indépendamment de son support, y compris le son et l’image relative à une personne physique identifiée ou identifiable directement ou indirectement, par référence à un numéro d’identification ou à un ou plusieurs éléments spécifiques, propres à son identité physique, physiologique, génétique, psychique, culturelle, sociale ou économique. »
Ainsi, en vertu de l’article 3, sont notamment soumis à la loi :
-
toute collecte, tout traitement, toute transmission, tout stockage et tout utilisation des données à caractère personnel par une personne physique, l’Etat, les collectivité locales, les personnes morales de droit public ou de droit privé ;
-
tout traitement automatisé ou non de données contenues ou appelées à figurer dans un fichier ;
-
tout traitement de données mis en œuvre sur le territoire national.
L’article 46 de loi créé l’Autorité de protection des données à caractère personnel[1], autorité administrative indépendante chargée de la régulation des télécommunications et des technologies de l’information et de la communication.
Dès lors, tous ces traitements de données sont soumis à une déclaration préalable auprès de l’Autorité de protection des données à caractère personnel. Cette déclaration doit comporter l’engagement que le traitement est conforme à la loi sur la protection des données. L’Autorité de protection des données à caractère personnel délivre, par la suite, un récépissé permettant au demandeur de mettre en œuvre le traitement des données.
LEBANON
Updated on 02/10/2025
I. Economic data
A. Macro-economic data
• General data [1]
-Population 2023: 5,331,203 inhabitants
-Area: 10,452 km2
-Density: 503 inhabitants/km2
-GDP (nominal) 2021: $23.13 billion[2]
-GDP/capita 2021: $2,744.764
-GDP (PPP) 2021: $72.577 billion
-GDP (PPP)/capita 2021: $11,562.146
-Growth rate 2021: -7 %
-GNI/capita (PPP) 2021: $13,400 [3]
-Literacy rate: 95.1 %
-HDI (2021): 0.706 (112th)
-Life expectancy 2023: 79 years old



Policy
Lebanon is a parliamentary republic, with a faith-based democratic system based on the distribution of powers between the different religious communities (the president is necessarily a Maronite Christian, the prime minister is traditionally a Sunni Muslim and the speaker of parliament is a Shiite Muslim).
The Parliament (Chamber of Deputies) is made up of 128 deputies (64 Christians and 64 Muslims), elected for a 4-year term.
Michel Aoun was President of Lebanon from October 31, 2016 to October 31, 2022. Since then, Lebanon has no longer had a President of the Republic at its head, and is therefore experiencing a period of presidential vacancy[4].
At the time of writing, Najib Mikati has been the Prime Minister since September 10, 2021[5].
The majority of the population lives on the Mediterranean coast and around Beirut. In 2023, 89.4% of the Lebanese population lived in cities[14].
71.69% of the population is aged between 15 and 64, with an average age of 35.8[15].
The five most populous cities in Lebanon are Beirut (2,421,000 (2023)[16]), Tripoli (850,000), Sidon (170,000), Tyr (150,000) and Nabatiyeh (100,000).[17]
Population
Economic development
Internationally, Lebanon has been a member of the UN (since its creation), the International Labor Organization, and applied for membership of the World Trade Organization ("WTO") in 1999. Lebanon has been trying to join the WTO for 24 years. On June 14, 2023, at the 12th WTO Ministerial Conference, the Lebanese Minister of Economy and Trade, Amine Salam, expressed Lebanon's desire to resume negotiations to join the WTO[6].
Since 2020, Lebanon has been experiencing a severe economic crisis, caused by the global Covid-19 pandemic crisis and the explosion in the port of Beirut on August 4, 2020, and in 2022 had an inflation rate of 171.2%[7]. Lebanon has one of the highest inflation rates in the world.
The Lebanese unemployment rate in 2023 was 30%, and affected young people the most, with a rate of 58% among 15–24-year-olds[8].
Lebanon is now classified as a lower middle-income country by the World Bank[9].
On April 7, 2023, a preliminary agreement was reached between the IMF and Lebanon for a loan of $3 billion over four years, on condition that Lebanon adopts several reforms with the aim of harmonizing the unemployment rate, consolidating public finances, fighting corruption and restructuring the banking sector[10].

The tertiary sector accounts for more than two-thirds of the Lebanese economy[11]. Services account for 95.8% of GDP, industry for 2.8% and agriculture for 1.4%[12]. Tourism accounts for 20% of Lebanese GDP. After suffering the consequences of the country's economic crisis, the tourism sector enjoyed an upturn in 2022[13].
Resources
Foreign investment
At a regional level, Lebanon is a member of Gafta (Grain and Feed Trade Association, the large Arab free trade zone) and the Union for the Mediterranean.
Lebanon's main trading partners are France, the United Arab Emirates and the United States. In 2018, France was the leading investor in Lebanon[18].
The European Union and Lebanon signed an association agreement in 2003 (which came into force in 2006), providing for the establishment of a free trade zone in agriculture, services and investment[19].
The World Bank's 2019 "Doing Business" report ranked Lebanon as the 143rd most business-friendly country out of 190 economies[20].
In 2021, foreign direct investment represented 2.6% of GDP[21]. According to UNCTAD's World Investment Report 2022, foreign direct investment inflows were $273 million in 2021[22].
[1]Unless otherwise stated, the data below comes from CIA
[2]Source : Banque Mondiale
[3] Source : Banque Mondiale
[4] Source : Usher Brooke
[5] Atlas socio-économique des pays du monde, Larousse, édition 2024
[6] Source : WTO
[7] Source : CAS
[8] Source: Tresor Economie
[9] Source : Data Help Desk
[10] Source : Lorient Le jour
[11]Source : Larousse
[14] Source : CIA
[15] same
[16] Sauf indication contraire, les données proviennent de Escale de Nuit
[17] Source : B'TRADE
[18] Source : Trésor Economie
[19] Source : Banque Mondiale
[20] Source : Banque Mondiale
[21] Source : B'TRADE
B. Economic data specific to franchising
Historical background
Franchising has been developing significantly in Lebanon since the 1990s, in particular through major international brands[23].
Institution
According to the Lebanese Franchise Association, the franchise sector represented a $2.5 billion market in 2019[30].
Before the economic crisis, the franchise sector employed 100,000 people. Today, the number of people employed is 35,000, representing 2% of the Lebanese workforce[31].
Statistics
South Africa has around 800 franchise systems, spanning 14 sectors [23]. In 2018, there were 45,011 outlets in South Africa. 84% of franchisees rate their relationship with the franchisor as very good or good [24].
South Africa is now home to 68,000 franchisees [25]. 40% of them are based in the Gauteng province [26].
The biggest sector in the franchise business is fast food. South Africa has around 85,000 restaurants and over 850 franchises. The international food market is estimated to be worth $4.9 billion by 2026 [27].
In 2022, South Africa had 1,907 businesses and companies in a state of bankruptcy [28].
Statistics [18]
In 2019, the franchise sector numbered 744 businesses, made up of 299 franchisors and 445 franchisees[26].
According to the 2019 Retail Activity Indicators, put together by the Lebanese Franchise Association, five sales indicators grew in the first half of 2019. These are hotel and catering services, which rose by 45.4% compared with the first half of 2018. This was followed by food and beverage sales, up 41.19%; household goods sales, up 4.76%; the luxury goods sector, up 2.92%; and tourism services, up 2.04%[27].
International
Trade shows
The Lebanese Franchise Association and the General Union of Chambers of Commerce, Industry and Agriculture held the new Beirut International Franchise Forum (Bifex) for the first time in May 2010.
This forum used to be held annually. However, since the economic crisis facing Lebanon, the Lebanese Franchise Association no longer organizes the Beirut International Franchise Forum.
Economic impact
[22]Source: Privacy Shield
[23] Chambre de commerce, Sanayeh, 13ème étage Beyrouth, tél : +961 1 742 134, adresse électronique : info@lfalebanon.com
[24] Source : Lfable
[25] Source : CDN
[26] Source CDN
[27] https://irp-cdn.multiscreensite.com/bfad6d5d/files/uploaded/Survey-Summary-Booklet.pdf
[28] LIKEWISE
[29] https://www.trade.gov/country-commercial-guides/lebanon-distribution-sales-channels
[30] LIKEWISE
[31] https://www.trade.gov/country-commercial-guides/lebanon-distribution-sales-channels
[32]https://www.privacyshield.gov/ps/article?id=Lebanon-franchising#:~:text=There%20are%20approximately%20744%20companies,percent%20of%20the%20entire%20GDP.
II. Legal information
A. Legal information directly related to the franchising

Applicable legislation
Lebanon has no specific legislation governing franchising or distribution contracts. Relationships between franchisor and franchisee, or master-franchisor and master-franchisee, are therefore governed by ordinary contract law.
The Lebanese Franchise Association has adopted a code of ethics[34], deliberately similar to the European Franchise Code.
This code is signed by members of the Lebanese Franchise Association when they join, and is binding on the franchisor, who must give it to the prospective franchisee at the same time as the pre-contractual information document.
Franchising is defined as a system of commercialization of goods and/or services and/or technology, based on close and continuous collaboration between financially and legally distinct and independent entrepreneurs, the franchisor and its franchisees, whereby the franchisor grants the franchisee the right and imposes the obligation to operate its business in accordance with its concept. The franchisee must, in exchange for financial consideration, use the franchisor's trade name and/or trademark for goods and/or services, know-how, procedural system and other intellectual and/or industrial property rights, supported by the ongoing provision of commercial and technical assistance, within the framework and according to the provisions of a written franchise agreement concluded for this purpose between the parties.
The Lebanese Code of Ethics applies to the master-franchisee/sub-franchisee relationship, but not to the master-franchisor/master-franchisee relationship.
Pre-contractual information
Pre-contractual information for prospective franchisees is not governed by law.
The Lebanese Code of Ethics provides for a copy of the Code of Ethics to be given to the prospective franchisee within a reasonable period of time before the contract is signed, together with a written document containing all important information relating to the franchise relationship, to enable the prospective franchisee to make an informed commitment.
The Code of Ethics also expressly states that the documents thus provided to the prospective franchisee are binding on the franchisor.
Contract perfomance
As there is no specific legislation, franchise contracts are governed by the Lebanese Code of Obligations and by freedom of contract.
The Code of Ethics of the Lebanese Franchise Association sets out the minimum content of a franchise agreement, which must specify the respective rights and obligations of the parties, the goods and/or services supplied to the franchisee, and the duration of the contract, which must be sufficient to enable the franchisee to pay back his or her investment. Franchise agreements must also set out the terms for renewal and termination of the contract, and for the transfer of the franchised business.
Trademarks
Lebanese trademarks are registered with the Intellectual Property Office[38], which reports to the Ministry of the Economy. As Lebanon is not a member of the Madrid system, Lebanese trademarks cannot be registered internationally.
Lebanon is a signatory to the Nice Agreement concerning the international classification of goods and services[39]. Consequently, for the registration of a Lebanese trademark, reference should be made to the international classification of goods and services of the Nice Agreement. The texts governing the Nice Classification are published online[40] by the World Intellectual Property Organization (WIPO).
If the trademark owner is not Lebanese, s/he must be represented by a person residing in Lebanon.
Lebanon has been a member of the Paris Union since 1924. Foreign nationals therefore enjoy the same protection as nationals.
The Lebanese Trademark Law of 1924[41] sets out that the registration of a Lebanese trademark is valid for fifteen years and renewable indefinitely.
Trademarks are protected under criminal law against counterfeiting and fraudulent imitation; in this context, similarity is equated with outright imitation.
Trade names are also protected against counterfeiting and fraudulent imitation.
In Lebanon, trademark applications are handled nationally. The trademark office conducts examinations but may not reject applications on relative grounds. Lebanon allows multi-class trademark registrations. Lebanese trademark law does not allow for the cancellation of registered trademarks for non-use.To develop a franchise in Lebanon, it is advisable to cover "Business assistance relating to franchising" and "retail services" under class 35, both of which are accepted by the trademark office. Recording a franchising agreement is not compulsory, but trademark license recordal is optional and may enhance effectiveness against third parties. Royalties from trademark-related activities are subject to income tax in Lebanon.
To go further

Jurisdiction and applicable law
Lebanon has signed and ratified the 1980 Vienna Convention on Contracts for the International Sale of Goods[35]. This Convention applies exclusively to contracts for the sale of goods for professional use (Section 2 of the Convention). The Vienna Convention governs only the formation of international sales contracts and the rights and obligations of seller and buyer. However, the validity of the contract, as well as the effects of the contract on the ownership of the goods sold, are not governed by the Vienna Convention. This Convention overrides national law when the parties have their place of business in States party to the Convention.
Lebanon has also ratified the New York Convention on International Arbitration[36], allowing for the recognition and enforcement of arbitral awards made in the territory of party States[37].

[33] https://irp-cdn.multiscreensite.com/bfad6d5d/files/uploaded/Code%20of%20Ethics.pdf
[34] United Nations Convention on Contracts for the International Sale of Goods, April 11, 1980
[35] Convention on the Recognition and Enforcement of Foreign Arbitral Awards of 1958
[36] https://www.international-arbitration-attorney.com/fr/arbitration-in-lebanon/
[37]Lazarieh Building, Ministry of economy and Trade – 4th floor, Beirut, tél : (961 1) 982 295, adresse électronique : wamil@economy.gov.lb
[38] Nice Agreement concerning the International Classification of Goods and Services for the Registration of Marks of 1957.
[39] https://www.wipo.int/classifications/nice/nclpub/en/fr/
[40] Law n°2385
Competition law
Initially, Lebanon had a high degree of concentration and numerous State monopolies[42].
Lebanon adopted a competition law in 2022[43], which puts an end to State monopoly and exclusivity. The law applies both to Lebanese production and distribution activities, and to those carried out outside Lebanon if they have anti-competitive effects in Lebanon. Horizontal and vertical agreements restricting competition, as well as abuses of dominant positions, are now prohibited. Under Sections 7, 9 and 11 of the Competition Act, anti-competitive practices are punishable by fines of up to 10% of the turnover of the companies concerned.
The Competition Act provides for the creation of an independent national authority, the National Competition Commission. Once set up, the Commission will oversee the proper functioning of markets and monitor companies.
Personal data
Personal data is regulated by the Law on Electronic Transactions and Personal Data[44].
Section 1 of the law on electronic transactions and personal data defines personal data as any information enabling a natural person to be identified directly or indirectly, by comparing data or cross-referencing data collected from multiple sources.
The law lays down the conditions for the lawful collection, processing, storage and use of personal data. The main condition is the consent of the data subject. With a few exceptions, the data controller must make a prior declaration to the Minister of Economy and Trade before collecting, using and processing personal data.
Lebanon does not have an authority responsible for enforcing the Law on Electronic Transactions and Personal Data[45].
No adequacy decision has been taken by the European Commission allowing the free transfer of personal data to Lebanon. Therefore, in order to transfer personal data between a member country of the European Economic Area and Lebanon, the European Commission's standard contractual clauses must be incorporated, or binding corporate rules on the protection of personal data must be put in place.
Special provisions for foreign investments
The Investment Promotion Law[46] created the Investment Development Agency in Lebanon, which can receive administrative applications for authorization, consent and permits for projects governed by this law, study them from a legal, technical and architectural point of view, and draw up reports on them.
The Investment Promotion Act provides for tax exemptions provided that the investment project is aimed at certain sectors and geographical areas defined in Sections 10 to 14 of the Act.
Lastly, the Investment Promotion Law allows for the establishment of a global contract between the Lebanese State, represented by the Investment Development Agency, and the investor. Section 17 of the law specifies that, in order to benefit from the global contract system, two Lebanese nationals must be recruited for each foreigner, and registered with the National Social Security Fund. Furthermore, Lebanese nationals must sit on the Board of Directors. The global contract system offers tax reductions and exemptions, including full exemption from income tax and from the distribution of project dividends for up to 10 years.
-
Lebanese Franchise Association: www.lfalebanon.com ;
-
Intellectual property: https://www.economy.gov.lb/ar/services/intellectual-property-right/;
-
Official statistics: http://www.cas.gov.lb/ ;
-
Personal data: https://www.economy.gov.lb/;
-
Investment Development Agency: http://investinlebanon.gov.lb/fr;
-
World Bank: https://www.banquemondiale.org/fr/home;
-
World Trade Organization: https://www.wto.org/indexfr.htm;
-
International Trade Administration: https://www.trade.gov/
Main websites

B. Peripheral legal data

[41] https://www.unescwa.org/publications/competition-lebanon
[42] Law n°2022/281
[43] Law n°81/2018
[44] https://www.dentons.com/en/insights/alerts/2019/january/21/new-lebanese-law-on-etransactions-and-data-protection
[45] Law n°360 du 16 août 2001
I. Economic data
A. Macro-economic data
- General data[1]
Population 2023: 5,331,203 inhabitants
Area: 10,452 km2
Density: 503 inhabitants/km2
GDP (nominal) 2021: $23.13 billion[2]
GDP/capita 2021: $2,744.764
GDP (PPP) 2021: $72.577 billion
GDP (PPP)/capita 2021: $11,562.146
Growth rate 2021: -7 %
GNI/capita (PPP) 2021: $13,400 [3]
Literacy rate: 95.1 %
HDI (2021): 0.706 (112th)
Life expectancy 2023: 79 years old
- Policy
Lebanon is a parliamentary republic, with a faith-based democratic system based on the distribution of powers between the different religious communities (the president is necessarily a Maronite Christian, the prime minister is traditionally a Sunni Muslim and the speaker of parliament is a Shiite Muslim).
The Parliament (Chamber of Deputies) is made up of 128 deputies (64 Christians and 64 Muslims), elected for a 4-year term.
Michel Aoun was President of Lebanon from October 31, 2016 to October 31, 2022. Since then, Lebanon has no longer had a President of the Republic at its head, and is therefore experiencing a period of presidential vacancy[4].
At the time of writing, Najib Mikati has been the Prime Minister since September 10, 2021[5].
- Economic development
Internationally, Lebanon has been a member of the UN (since its creation), the International Labor Organization, and applied for membership of the World Trade Organization ("WTO") in 1999. Lebanon has been trying to join the WTO for 24 years. On June 14, 2023, at the 12th WTO Ministerial Conference, the Lebanese Minister of Economy and Trade, Amine Salam, expressed Lebanon's desire to resume negotiations to join the WTO[6].
Since 2020, Lebanon has been experiencing a severe economic crisis, caused by the global Covid-19 pandemic crisis and the explosion in the port of Beirut on August 4, 2020, and in 2022 had an inflation rate of 171.2%[7]. Lebanon has one of the highest inflation rates in the world.
The Lebanese unemployment rate in 2023 was 30%, and affected young people the most, with a rate of 58% among 15–24-year-olds[8].
Lebanon is now classified as a lower middle-income country by the World Bank[9].
On April 7, 2023, a preliminary agreement was reached between the IMF and Lebanon for a loan of $3 billion over four years, on condition that Lebanon adopts several reforms with the aim of harmonizing the unemployment rate, consolidating public finances, fighting corruption and restructuring the banking sector[10].
- Resources
The tertiary sector accounts for more than two-thirds of the Lebanese economy[11]. Services account for 95.8% of GDP, industry for 2.8% and agriculture for 1.4%[12]. Tourism accounts for 20% of Lebanese GDP. After suffering the consequences of the country's economic crisis, the tourism sector enjoyed an upturn in 2022[13].
- Population
The majority of the population lives on the Mediterranean coast and around Beirut. In 2023, 89.4% of the Lebanese population lived in cities[14].
71.69% of the population is aged between 15 and 64, with an average age of 35.8[15].
The five most populous cities in Lebanon are Beirut (2,421,000 (2023)[16]), Tripoli (850,000), Sidon (170,000), Tyr (150,000) and Nabatiyeh (100,000).[17]
- Foreign investment
At a regional level, Lebanon is a member of Gafta (Grain and Feed Trade Association, the large Arab free trade zone) and the Union for the Mediterranean.
Lebanon's main trading partners are France, the United Arab Emirates and the United States. In 2018, France was the leading investor in Lebanon[18].
The European Union and Lebanon signed an association agreement in 2003 (which came into force in 2006), providing for the establishment of a free trade zone in agriculture, services and investment[19].
The World Bank's 2019 "Doing Business" report ranked Lebanon as the 143rd most business-friendly country out of 190 economies[20].
In 2021, foreign direct investment represented 2.6% of GDP[21]. According to UNCTAD's World Investment Report 2022, foreign direct investment inflows were $273 million in 2021[22].
B. Economic data specific to franchising
- Historical background
Franchising has been developing significantly in Lebanon since the 1990s, in particular through major international brands[23].
- Institution
The Lebanese Franchise Association (LFA)[24] was founded in 2006 by Lebanese entrepreneurs. The LFA aims to develop franchising in Lebanon and to promote Lebanese franchising throughout the world[25].
- Trade shows
The Lebanese Franchise Association and the General Union of Chambers of Commerce, Industry and Agriculture held the new Beirut International Franchise Forum (Bifex) for the first time in May 2010.
This forum used to be held annually. However, since the economic crisis facing Lebanon, the Lebanese Franchise Association no longer organizes the Beirut International Franchise Forum.
- Statistics
In 2019, the franchise sector numbered 744 businesses, made up of 299 franchisors and 445 franchisees[26].
According to the 2019 Retail Activity Indicators, put together by the Lebanese Franchise Association, five sales indicators grew in the first half of 2019. These are hotel and catering services, which rose by 45.4% compared with the first half of 2018. This was followed by food and beverage sales, up 41.19%; household goods sales, up 4.76%; the luxury goods sector, up 2.92%; and tourism services, up 2.04%[27].
- Contract content
According to the latest 2014 statistics conducted by the Lebanese Franchise Association, franchisors charged an average franchise fee of $55,000 in Lebanon and $184,000 in foreign markets[28].
Royalties average between 5 and 5.5% and marketing costs average 2% of turnover[29].
- Economic impact
According to the Lebanese Franchise Association, the franchise sector represented a $2.5 billion market in 2019[30].
Before the economic crisis, the franchise sector employed 100,000 people. Today, the number of people employed is 35,000, representing 2% of the Lebanese workforce[31].
- International
Major international brands such as Burger King, Chili's, Domino's Pizza, Hilton and Sheraton are all present in Lebanon[32].
Lebanon, and Beirut in particular, attract brands not only for their own market potential, but also as a good base for expansion in the Near and Middle East.
Lebanese networks are generally internationally oriented: 44% of franchisors in Lebanon are from Europe, 38% are from the USA and Canada, and 13% are local Lebanese franchisors[33].
The Lebanese Franchise Association is a founding member of the Mediterranean Franchise Federation and the Middle East Franchise Association.
II. Legal information
A. Legal information directly related to franchising
- Applicable legislation
Lebanon has no specific legislation governing franchising or distribution contracts. Relationships between franchisor and franchisee, or master-franchisor and master-franchisee, are therefore governed by ordinary contract law.
The Lebanese Franchise Association has adopted a code of ethics[34], deliberately similar to the European Franchise Code.
This code is signed by members of the Lebanese Franchise Association when they join, and is binding on the franchisor, who must give it to the prospective franchisee at the same time as the pre-contractual information document.
Franchising is defined as a system of commercialization of goods and/or services and/or technology, based on close and continuous collaboration between financially and legally distinct and independent entrepreneurs, the franchisor and its franchisees, whereby the franchisor grants the franchisee the right and imposes the obligation to operate its business in accordance with its concept. The franchisee must, in exchange for financial consideration, use the franchisor's trade name and/or trademark for goods and/or services, know-how, procedural system and other intellectual and/or industrial property rights, supported by the ongoing provision of commercial and technical assistance, within the framework and according to the provisions of a written franchise agreement concluded for this purpose between the parties.
The Lebanese Code of Ethics applies to the master-franchisee/sub-franchisee relationship, but not to the master-franchisor/master-franchisee relationship.
- Pre-contractual information
Pre-contractual information for prospective franchisees is not governed by law.
The Lebanese Code of Ethics provides for a copy of the Code of Ethics to be given to the prospective franchisee within a reasonable period of time before the contract is signed, together with a written document containing all important information relating to the franchise relationship, to enable the prospective franchisee to make an informed commitment.
The Code of Ethics also expressly states that the documents thus provided to the prospective franchisee are binding on the franchisor.
- Contract performance
As there is no specific legislation, franchise contracts are governed by the Lebanese Code of Obligations and by freedom of contract.
The Code of Ethics of the Lebanese Franchise Association sets out the minimum content of a franchise agreement, which must specify the respective rights and obligations of the parties, the goods and/or services supplied to the franchisee, and the duration of the contract, which must be sufficient to enable the franchisee to pay back his or her investment. Franchise agreements must also set out the terms for renewal and termination of the contract, and for the transfer of the franchised business.
- Jurisdiction and applicable law
Lebanon has signed and ratified the 1980 Vienna Convention on Contracts for the International Sale of Goods[35]. This Convention applies exclusively to contracts for the sale of goods for professional use (Section 2 of the Convention). The Vienna Convention governs only the formation of international sales contracts and the rights and obligations of seller and buyer. However, the validity of the contract, as well as the effects of the contract on the ownership of the goods sold, are not governed by the Vienna Convention. This Convention overrides national law when the parties have their place of business in States party to the Convention.
Lebanon has also ratified the New York Convention on International Arbitration[36], allowing for the recognition and enforcement of arbitral awards made in the territory of party States[37].
- Trademarks
Lebanese trademarks are registered with the Intellectual Property Office[38], which reports to the Ministry of the Economy. As Lebanon is not a member of the Madrid system, Lebanese trademarks cannot be registered internationally.
Lebanon is a signatory to the Nice Agreement concerning the international classification of goods and services[39]. Consequently, for the registration of a Lebanese trademark, reference should be made to the international classification of goods and services of the Nice Agreement. The texts governing the Nice Classification are published online[40] by the World Intellectual Property Organization (WIPO).
If the trademark owner is not Lebanese, s/he must be represented by a person residing in Lebanon.
Lebanon has been a member of the Paris Union since 1924. Foreign nationals therefore enjoy the same protection as nationals.
The Lebanese Trademark Law of 1924[41] sets out that the registration of a Lebanese trademark is valid for fifteen years and renewable indefinitely.
Trademarks are protected under criminal law against counterfeiting and fraudulent imitation; in this context, similarity is equated with outright imitation.
Trade names are also protected against counterfeiting and fraudulent imitation.
To go further by MIIP
In Lebanon, trademark applications are handled nationally. The trademark office conducts examinations but may not reject applications on relative grounds. Lebanon allows multi-class trademark registrations. Lebanese trademark law does not allow for the cancellation of registered trademarks for non-use.To develop a franchise in Lebanon, it is advisable to cover "Business assistance relating to franchising" and "retail services" under class 35, both of which are accepted by the trademark office. Recording a franchising agreement is not compulsory, but trademark license recordal is optional and may enhance effectiveness against third parties. Royalties from trademark-related activities are subject to income tax in Lebanon.
B. Peripheral legal data
- Competition law
Initially, Lebanon had a high degree of concentration and numerous State monopolies[42].
Lebanon adopted a competition law in 2022[43], which puts an end to State monopoly and exclusivity. The law applies both to Lebanese production and distribution activities, and to those carried out outside Lebanon if they have anti-competitive effects in Lebanon. Horizontal and vertical agreements restricting competition, as well as abuses of dominant positions, are now prohibited. Under Sections 7, 9 and 11 of the Competition Act, anti-competitive practices are punishable by fines of up to 10% of the turnover of the companies concerned.
The Competition Act provides for the creation of an independent national authority, the National Competition Commission. Once set up, the Commission will oversee the proper functioning of markets and monitor companies.
- Personal data
Personal data is regulated by the Law on Electronic Transactions and Personal Data[44].
Section 1 of the law on electronic transactions and personal data defines personal data as any information enabling a natural person to be identified directly or indirectly, by comparing data or cross-referencing data collected from multiple sources.
The law lays down the conditions for the lawful collection, processing, storage and use of personal data. The main condition is the consent of the data subject. With a few exceptions, the data controller must make a prior declaration to the Minister of Economy and Trade before collecting, using and processing personal data.
Lebanon does not have an authority responsible for enforcing the Law on Electronic Transactions and Personal Data[45].
No adequacy decision has been taken by the European Commission allowing the free transfer of personal data to Lebanon. Therefore, in order to transfer personal data between a member country of the European Economic Area and Lebanon, the European Commission's standard contractual clauses must be incorporated, or binding corporate rules on the protection of personal data must be put in place.
- Special provisions for foreign investments
The Investment Promotion Law[46] created the Investment Development Agency in Lebanon, which can receive administrative applications for authorization, consent and permits for projects governed by this law, study them from a legal, technical and architectural point of view, and draw up reports on them.
The Investment Promotion Act provides for tax exemptions provided that the investment project is aimed at certain sectors and geographical areas defined in Sections 10 to 14 of the Act.
Lastly, the Investment Promotion Law allows for the establishment of a global contract between the Lebanese State, represented by the Investment Development Agency, and the investor. Section 17 of the law specifies that, in order to benefit from the global contract system, two Lebanese nationals must be recruited for each foreigner, and registered with the National Social Security Fund. Furthermore, Lebanese nationals must sit on the Board of Directors. The global contract system offers tax reductions and exemptions, including full exemption from income tax and from the distribution of project dividends for up to 10 years.
Main websites
- Lebanese Franchise Association: www.lfalebanon.com ;
- Intellectual property: https://www.economy.gov.lb/ar/services/intellectual-property-right/;
- Official statistics: http://www.cas.gov.lb/ ;
- Personal data: https://www.economy.gov.lb/;
- Investment Development Agency: http://investinlebanon.gov.lb/fr;
- World Bank: https://www.banquemondiale.org/fr/home;
- World Trade Organization: https://www.wto.org/indexfr.htm;
- International Trade Administration: https://www.trade.gov/
[1] Unless otherwise stated, the data below is taken from https://www.cia.gov/the-world-factbook/countries/lebanon/#economy
[2] https://donnees.banquemondiale.org/pays/liban
[3] https://donnees.banquemondiale.org/indicator/NY.GNP.PCAP.PP.CD
[4] https://perspective.usherbrooke.ca/bilan/servlet/BMAnalyse/3477
[5] Atlas socio-économique des pays du monde, Larousse, 2024 édition
[6] https://www.wto.org/french/news_f/news22_f/ddgxz_15mar22_f.htm
[7] http://www.cas.gov.lb/
[8] https://www.tresor.economie.gouv.fr/Pays/LB/cadrage-general
[9] https://datahelpdesk.worldbank.org/knowledgebase/articles/906519
[10] https://www.lorientlejour.com/article/1305973/pourquoi-le-liban-essaye-t-il-a-nouveau-dadherer-a-lomc-.html
[11] https://www.larousse.fr/encyclopedie/divers/Liban_activit%C3%A9s_%C3%A9conomiques/187610
[12] Atlas socio-économique des pays du monde, Larousse, 2024 edition
[13]https://www.btrade.ma/fr/observer-les-pays/liban/contexte-politique#:~:text=The%20services%20are%20the%20sector,it%20is%20going%20through%20a%20major%20crisis.
[14] https://www.cia.gov/the-world-factbook/countries/lebanon/#geography
[15] Ditto
[16] https://www.cia.gov/the-world-factbook/countries/lebanon/#geography
[17] Unless otherwise stated, data from https://escaledenuit.com/le-top-10-des-plus-grandes-villes-du-liban/
[18] https://www.btrade.ma/fr/observer-les-pays/liban/investir
[19] https://www.tresor.economie.gouv.fr/Pays/LB/acces-au-marche-et-propriete-intellectuelle
[20] https://donnees.banquemondiale.org/indicator/IC.BUS.EASE.XQ?end=2019&start=2019&view=bar
[21] https://donnees.banquemondiale.org/indicator/BX.KLT.DINV.WD.GD.ZS?locations=LB
[22] https://www.btrade.ma/fr/observer-les-pays/liban/investir
[23]https://www.privacyshield.gov/ps/article?id=Lebanon-franchising#:~:text=There%20are%20approximately%20744%20companies,percent%20of%20the%20entire%20GDP.
[24] Chamber of Commerce, Sanayeh, 13ème floor Beirut, tel: +961 1 742 134, e-mail: info@lfalebanon.com
[25] https://www.lfalebanon.com/
[26] https://irp-cdn.multiscreensite.com/bfad6d5d/files/uploaded/Survey-Summary-Booklet.pdf
[27] https://irp-cdn.multiscreensite.com/bfad6d5d/files/uploaded/ARTWORK%20RAI9%20QUICK%20READ%20.pdf
[28] https://irp-cdn.multiscreensite.com/bfad6d5d/files/uploaded/Survey-Summary-Booklet.pdf
[29] Ditto
[30] https://www.trade.gov/country-commercial-guides/lebanon-distribution-sales-channels
[31] Ditto
[32] https://www.trade.gov/country-commercial-guides/lebanon-distribution-sales-channels
[33]https://www.privacyshield.gov/ps/article?id=Lebanon-franchising#:~:text=There%20are%20approximately%20744%20companies,percent%20of%20the%20entire%20GDP.
[34] https://irp-cdn.multiscreensite.com/bfad6d5d/files/uploaded/Code%20of%20Ethics.pdf
[35] United Nations Convention on Contracts for the International Sale of Goods of April 11, 1980
[36] 1958 Convention on the Recognition and Enforcement of Foreign Arbitral Awards
[37] https://www.international-arbitration-attorney.com/fr/arbitration-in-lebanon/
[38] Lazarieh Building, Ministry of economy and Trade - 4th floor, Beirut, tel: (961 1) 982 295, e-mail: wamil@economy.gov.lb
[39] Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks of 1957
[40] https://www.wipo.int/classifications/nice/nclpub/en/fr/
[41] Law n°2385
[42] https://www.unescwa.org/publications/competition-lebanon
[43] Law n°2022/281
[44] Law n°81/2018
[45] https://www.dentons.com/en/insights/alerts/2019/january/21/new-lebanese-law-on-etransactions-and-data-protection
[46] Law n°360 of August 16, 2001